Gettin[g the Most from Your SEO

With the phenomenal growth of the Local Arts Markets since the 1990’s, there is a lot of confusing, undirected and unbranded arts markets websites out there.  A great proposal would be to seek out others and establish some sort of community, with a focus on making each member list a promotion or sales link to help with traffic.  And The answer would be a niche specific regional directory featuring popular, helpful real life submissions, human edited and supported with articles and blogposts.

By working along a consistent, hand written thesis, with genuinely informative content means results are based on real time search.  And a pageview is a personal human visitor from another markets in Adelaide, or an event organiser in Goulburn, or a backpacker in Lismore.  These people will actually be the typical demographic for your blog post and will reward you with a walk by from finding you in local search.

Websites For Business

So how do we attract online customers 

to your website when it is brand new
amongst a plethora of established competition? 

And how can we give it a nudge along
so that it moves closer to the first page of the search results,
which is where something like 98% of all buying decisions are made? 

The first step is to target local search, so you are found within the local area by customers who are likely to use you –

the low hanging fruit.

Authentic Web Search Results are gold for your Brand

http://newcastlewebsitedesign.blogspot.com.au/2013/02/small-business-websites.html

Web Design Newcastle

A long time ago, in a galaxy far far away, I did once partake in the pleasure of the company of the esteemed Internet Marketing Guru – and for a moment there, we made the connection (big deal back in those dial up days).  Yes indeed, haven’t we all met an Internet Marketing Guru? 

So, um yeah, at Newcastle Digital we can spin unique content and have your site zipping with traffic, especially locally and mobile where the biggest growth is forecast.  Crucially, Newcastle Digital fills a local niche and local mobile search is the future.  People want online support for where they are, right now.  No national clunky corporate can offer the specialized individual support we share when you build and manage your search engine optimization program, right here in Newcastle.

The Three Pillars of Wisdom any Internet Guru worth her salt will share with you are Original Unique Content dense with your niche specific keywords.  That means copy written original articles specifically about your niche, about your business and about the topics and issues that are current in your business and affect your customers.  Newcastle Digital has a University trained copywriter and we understand you would expect punchy, sales converting articles to promote your business.

The second Pillar of Wisdom is onsite optimization – that is a website that has all the SEO features that facilitate ease of indexing and findability.  Like seo friendly urls and attention to detail with alt tags and the like.  Onsite optimization is ensuring that your website has all the features that will make is easy to be found.

The Third Pillar of Wisdom, and one that is most difficult to define and track, is off page optimization.  This is where the search engine measures the number of links pointing to your site and measures the inbound links for quality, authority and relevance.  So you want links from respected industry organization ‘s websites and as opposed to links from free for all link farms based in Eastern Europe.  Get the picture?

So as an Internet Marketing Guru, sure, we may not be the High Lord Yogi or whatever, but we have learned enough over the years to propel websites under our management into the first page of the results and more importantly, to convert those website visitors into paying, profitable customers.